Renowned for his meticulous preparation and legendary work ethic, Rice's influence transcended the gridiron. He has graced television screens as a guest on numerous shows and lent his expertise as an analyst for ESPN, NBC, and 95.7 The Game FM radio. An accomplished author, Rice co-authored two New York Times Best Sellers, "Super Bowl 50: 50 Years 50 Moments'' and "America’s Game: The NFL at 100." Beyond media, Rice serves as a brand ambassador for Panini and is an Honorary Chairman for the San Francisco 49ers Foundation, actively supporting youth education and empowerment initiatives.

Hailing from Crawford, Mississippi, Rice's football journey began later than most, starting in high school. Despite limited college recruitment, he found his stride at Mississippi Valley State University, earning a spot in the College Football Hall of Fame in 2006. G.O.A.T. Fuel ® (“greatest of all time”) was created by Pro Football Hall of Famer, Jerry Rice and his family. It is a premium sports energy beverage and lifestyle brand focused on bringing health-forward, innovative products and a G.O.A.T. mindset to consumers. We believe the term G.O.A.T. shouldn’t be reserved only for athletes but anyone striving to be great.